Key Factors To The Success

BlackBerry is one of the leaders in Smart Phone market for the last few years. At this post-recession phase their business is still going strong. BlackBerry applications, when introduced, have impressed the business men and tech savvy young generation a lot, who love to do a lot of multitasking on a go. It has millions of users all over the world and hence it is a source of business for many developers. The number of users are increasing day by day which indicates a very bight future. There are many factors that contribute to the success of BlackBerry products in worldwide. As such : 

1. By hiring dedicated & professional team of BlackBerry App Developers who can build the right application to meet users requirement. An ideal programmer that have high knowledge in Java ME and Object Oriented Programming most needed. 
2. Using unique approach in marketing the BlackBerry. Combination of RIM's network operations center and the wireless networks of the Company's carrier partners. 
3. RIM strategically positioned the BlackBerry device as a tool for business. 
4. RIM outlines the major trends it believes are driving demand for wireless handhelds and services. 

Unique Features

BlackBerry Internet Service

With Blackberry Internet Service, you will get the BlackBerry wireless service you already rely on, with the added security of Blackberry Protect. Blackberry Internet Service is the most robust and powerful mobile email solution that provides Blackberry smartphone users with automatic delivery of email messages, mobile access to email message attachments, and deep integration with popular third party email providers by providing real-time push email and automatic synchronization of contacts and calendar.

• Email - Blackberry Internet Service allows you to receive messages from up to 10 business and personal accounts on your Blackberry smartphone. It is compatible with corporate email systems, Internet Service Provider (ISP) email accounts and web mail accounts such as Hotmail, Yahoo Mail and Gmail.
• Internet browsing - Surf the web from just about anywhere, anytime with the Blackberry Browser. View an infinite supply of information, news and entertainment by browsing the full web – when and where you want it – on your Blackberry smartphone.
• Location based services such as GPS and Blackberry Maps - Blackberry Maps lets you view maps and receive directions on your Blackberry smartphone. Whether you need step-by-step directions to your destination, or are looking for businesses, restaurants and addresses nearby.
• Social Networking – Twitter, Facebook, Myspace, Linked In and more.
• Instant Messaging service includes Google Talk, MSN Messenger, Blackberry Messenger, Windows Live Messenger - Take your instant messaging with you. Instant messaging (IM) applications on Blackberry smartphones keep you in touch with your IM contacts no matter where you are or what you are doing. Enjoy many of the BBM and IM messenger features you already enjoy on your computer on your BlackBerry smartphone.

BlackBerry Business Cloud Services

For the Blackberry Business Cloud Services, it delivers a simple and affordable way for companies to manage Blackberry smartphones with Microsoft Office 365. Blackberry Business Cloud Services is available at no additional charge to Microsoft Office 365 subscribers. This secure service, hosted by Research In Motion (RIM), directly links Microsoft Exchange Online with Blackberry smartphones to offer reliable, mobile access to synchronized email, calendar, contacts, tasks and memo pads. From almost anywhere, the intuitive, web-based interface provides the tools administrators need to perform common tasks, password reset or find, lock or wipe lost or misplaced devices. An integrated single sign-on between Office 365 and Blackberry Business Cloud Services gives end users online self-service options that help make managing devices more efficient than ever. 

BlackBerry Messanging (BBM)

Every Blackberry is connected to Blackberry's proprietary messaging client called Blackberry Messaging (BBM). BBM allows any user with a network connection to freely communicate with other devices over this network, you only need the other user's Blackberry PIN. Blackberry also features Enterprise software that is specifically designed to integrate a user's phone with their corporate accounts, allowing them to keep up with their work outside of the office.

Products Name Origin

The name was suggested by Lexicon Branding, Inc., a California company that helped the manufacturer come up with a marketing strategy for the product, a busy person’s best friend. Based on the fact that the small keyboard resembled seeds on a berry, Lexicon suggested that the product be named after fruit. “Strawberry” was considered but discarded in favor of “BlackBerry,” which had crisp consonants and vowels and memorable alliteration.

Achievement

Business Philosophy and Strategies

The Philosophy


The Strategies

RIM has demonstrated that understanding through the design of its smartphones and the ease with which corporate customers have been able to use the company's mobile operating system, not to mention the company’s providing a BlackBerry Enterprise Server product. By looking at RIM's strategy the rest of us can glean what enterprise customers really want. Here’s look at some things that RIM’s success reveals about the enterprise.

1. Stay Focused
2. The iPhone Isn't Everything
3. Microsoft Is Far Behind
4. Blackberry Enterprise Server Is Crucial
5. Appealing to the Enterprise Is Enough
6. The Consumer Space Is Totally Different
7. Productivity Is Key
8. Integration Matters
9. Reputations Plays A Role
10. Google Can Be Put Into Perspective